We’re entering the 2026 RFP season — and most early- to mid-stage companies aren’t prepared for what that actually means.
If enterprise employers are part of your 2026 growth plan, this is when seats at the table are decided.
After participating in more RFPs than I can count over the years, one thing is clear:
It’s not just about having a strong solution. It’s about navigating a competitive, multi-stakeholder process — aligning to CFO and HR priorities, positioning within the employer’s broader strategy, and proving value without overcommitting on pricing or performance guarantees.
What we consistently see?
Many growth-stage companies don’t actually have a defined RFP strategy. They respond to the document — but they’re not running a coordinated plan to win.
In this episode, I sat down with Abinue Fortingo of Brown & Brown to unpack what the RFP process really looks like for jumbo and large employers.
In this episode, we talk with Nick Bellanca of Lockton Companies about how employers facing steep 2026 health plan cost increases can navigate the challenges and bend the cost curve with strategic broker guidance.
Lindsey Kratzer sits down with Amanda Wilson, CEO & Co-Founder of Northstar Care, to talk about unrecognized problem of alcohol and substance use disorder with employers.
Lindsey Kratzer and Rick Elliott, EVP and Partner at Lockton Companies, sit down to talk about reference based pricing and the new playbook for employer health plans.
