Lindsey Kratzer
CEO and Founder
Spark Health Advisors
The growth engine for health and benefits companies selling into the employer and payer markets.
Validation, readiness, and access to the people who decide.
GTM readiness assessment
Not sure where you stand? Find out in six questions.
A directional read on your buyer, message, ROI story, materials, channel, and pipeline, with practical next steps.
- Client engagements
- 30+
- Decision makers
- 100+
- Buyer interviews
- Hundreds
- Covered lives
- Millions
Across digital health, biotech, and provider organizations.
Decision makers and industry influencers in the Strategic Executive Network.
Across brokers, benefits leaders, health plan and TPA executives, and channel partners.
Influenced by the stakeholders our clients have gotten in front of.
The Problem
Most innovators never get a real shot at this market.
The employer market is crowded, opaque, and gated by relationships. It's rarely your product—it's one of three gaps.
01
Wrong buyer
You don't know exactly where you fit, so you spend months pitching the wrong customer type.
02
Wasted meetings
You get the room, but your story doesn't hold up against the alternatives. You rarely get a second chance.
03
No relationships to scale
Your first deals came from people who already knew you. Scale takes relationships across brokers, consultants, and health plans.
Closing these gaps takes validation, readiness, and access. That's where Spark comes in.
What is Spark
The growth engine and the channel, in one place.
01The Engine
Find where you fit and get ready to compete in the employer and payer markets.
Validate your fit within the ecosystem. Close critical GTM gaps.
02The Channel
Then connects you to the decision makers who decide what moves forward.
We leverage our network from the start. Members shape your buyer research, pressure test your positioning, and coach you on how this market actually buys.
The Network
The Strategic Executive Network.
Relationships that took years to build, working for you from day one.
Spark-paid advisors give candid feedback, share how their firms buy, and advocate for you with colleagues and clients. Introductions happen at their discretion, when they believe in the fit. Brokers are where we are strongest.
Members include
- National practice leaders
- Broker producers
- Aggregator partnership executives
- Health plan executives
- TPA and benefits sales leaders
Select represented organizations.
Our relationships are with the individuals, at these firms.
The Client Journey
You want traction in market, through a channel you own.
That is where we are headed. Here is how you get there.
01
Step 1 · Validation
Validate your path
Buyer research, positioning, ROI story, and channel playbooks. You know who you sell to and what to say.
02
Step 2 · Readiness
Get ready and activate
Monthly time with buyers in our network. Members coach you, react to your positioning, and your sales motion starts.
03
Step 3 · Access
Grow through the channel
The network becomes your channel. We map our network to your goals and source new relationships as you grow. The momentum compounds.
Feedback is funneled through Spark. We refine, and every round gets sharper.
Our Experience
Select companies we’ve helped grow across the healthcare ecosystem.
BiotechnologyDigital healthProvider organizations
In their own words
What our clients say.
“No one at our organization had previous experience navigating this incredibly complex market at scale. In a very short period of time, we have a customized go-to-market strategy that has been incredibly successful. Several of the conversations Spark coordinated for us based on their relationships would have never been possible through our personal outreach.”
“The Spark Health Advisors team was hands down the best that we have ever worked with. The level of expertise they provided and insights directly from potential customers was simply incredible.”
The Team
Your dedicated commercial engine.
Your engagement team brings together strategy, financial value, marketing, sales and marketing operations, and project management. Your strategy lead is your single point of contact.
Every engagement is backed by the Strategic Executive Network.
Anish Patel
COO and General Partner
Shannon Shearn
SVP of Client Engagement
For Senior Leaders
Bring your perspective to the network.
If you are a senior leader within the employer benefits ecosystem—with experience across brokers, consultants, health plans, TPAs, or channel partners—we would like to hear from you.
A shared operating layer
Accessed via a customized portal, giving you a clear view of clients and conversations where your expertise matters.
Coordinated by Spark
Behind the scenes, we coordinate the network, research, content, and operating rhythm around each client’s success.
Latest insights
Why Great Health and Benefits Solutions Still Struggle to Sell to Employers
If you've built a strong healthcare or benefits solution but aren't getting traction with employers, you're not alone—it's not a product issue; it's a system issue.
Read article
9 Key Insights for Accelerating Growth with Employers
Self-insured employers represent a $600B market opportunity but are increasingly difficult to reach — here are 9 keys to success gathered from over a decade of experience working with employers.
Read articleLet's see if it fits.
You have already proven this works. Now you need this market to see it. We will be honest with you about where you stand.